FaceTime: Apple’s Video Calling App

As part of a review of video alternative, this time I’ll be looking at Apple’s FaceTime.

FaceTime is Apple’s proprietary video calling application, it is  exclusively available on Apple’s iOS and macOS devices. When first launched in 2010, FaceTime was an instant game changer, as it allowed users to make video calls over Wi-Fi or mobile networks. The initial release was a ground breaking moment in the world of mobile communication, setting new standards for the industry.

One of the key reasons for FaceTime’s popularity is its simplicity and integration into the Apple Operating Systems. For Apple users, FaceTime  integrates into the dialler and messaging apps, meaning that starting a FaceTime call is as easy as making a phone call or sending a text message. There’s no need to download additional apps or create separate accounts, an advantage for even the least tech-savvy individuals.

FaceTime offers several  features that enhance the user experience.

• Group FaceTime was introduced in 2018, allowing users to have video conversations with up to 32 participants at the same time. This is particularly useful for virtual family reunions, team meetings, or catching up with friends.
• Users can also add fun filters and effects to their calls, making conversations more engaging and enjoyable.
• The seamless integration with other Apple services. FaceTime calls can be initiated from Messages or Contacts, and users can switch from a regular call to FaceTime with ease. Apple’s Continuity and Handoff features allow you to start a FaceTime call on your iPhone and seamlessly transition to your Mac, iPad, or Apple Watch without interruption.
• Privacy and security are paramount in the digital age, and Apple has made it a priority with FaceTime. All FaceTime calls are end-to-end encrypted, which means that the content of your conversation is only visible to you and the recipient. This robust encryption ensures that your calls remain private and secure.
• High quality video and audio quality. Apple has consistently invested in improving the quality of FaceTime calls, even on slower network connections. 

FaceTime is not limited to personal use, it has also found its place in professional settings. Many businesses  use FaceTime for remote meetings, interviews, and consultations. The ability to share screens during a FaceTime call allows for collaborative work and presentations. 

FaceTime is not without its limitations. The app’s exclusive availability on Apple devices creates a closed ecosystem, making it challenging for Android or Windows users to participate in FaceTime calls. While Apple introduced FaceTime for the web in 2021, it still doesn’t offer the same level of functionality and integration as the native app.